ELLPET

One of my first clients, a web service company offering an ERP for pet shops from south to north of Brazil. The playfulness of the background/figure relationship, in which the negative space forms the shape of a golden retriever, really suit the company. The brand has a very pet-centric approach, as they believe the animal's needs are the most important aspect of their service, and also the reason they created the company in the first place. They believe they need to be treated as royalty. And so, the crown.