CARVALHO DESIGN LAB

I designed this visual identity for my own design studio. It's mainly a project about inertia and moment, and the loneliness we can experience in both circumstances and, also, in different enviroments. I believe the core concept of the ID is, in fact, duality. A crucial human construct, which, at the present moment, seems to have been forsaken by our kind. There's a very present urban element to the aesthetics of the studio, which I've decided to adopt precisely due to all of the different aspects of duality that emerge from it. There's beauty in inertia, as it is not always what it seems. In fact, the beauty comes from not knowing what exactly is going on in one's psiqué, I guess. In turn, movement is quite obvious, but its beauty might come from the art of movement itself.