CARVALHO DESIGN LAB

The logo features simple geometric shapes in the form of a human face, as an ode to Bauhaus and a way to express the beauty of human creation. I designed a system for the visual identity that allowed the symbol to be used in different variations of 45º, sometimes in clusters of 3, as a way to express the ideia of subversion. Ode, subversion and human expression.

These clusters of symbols in different angles shows how connected, and yet, how misleadingly opposing these ideas are. Three symbols at different angles, three different ideas. Chained together, yet, looking at different directions.

The logo also features golden ratio all over it. The concentric circles traces different implicit relationships between the forms. There's a fibonacci sequence (bottom to top) in the height relationship of the facial features: three, five, eight. A way to show my respects to the renaissance artists, and show the amalgamation that is the repertoire of a seasoned visual artist.